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Yichan Wang
Leibowitz Design
Leibowitz Design
Web Design
Senior Digital Designer
2024
I led the redesign of Leibowitz Design's website, the agency's first full rebuild in five years. The work covered a content audit, client interviews, and a new sitemap, along with a interaction & motion system built out of the agency's square graphics.
Challenge
The site had been accumulating work for fifteen years. The archive was thorough, but every case study was presented at roughly equal weight. The goal was to show less, and present with more intrigue.
Solution
I started with a full audit of the sitemap, then interviewed a few past clients about what they looked for when evaluating an agency. Their answers set the content priorities around clarity of process, and evidence of scale and sectors. The site now leads with a short, curated set of case studies. The square graphics in the Leibowitz identity became the structural unit for the rest: interactions that let visitors sort, discover, and play.
