We interviewed more than fourteen stakeholders to sort out what should stay and what should change. From those interviews came the strategy "The extraordinary power of stability," which became the basis for the design system. We refined the wordmark, updated the brand fonts, and expanded the palette around the signature maroon. For imagery, we photographed employees at work in Lexington's offices; their average tenure is over fifteen years, and the photography puts that longevity front and center. We also flexed the new system to design the identity for Lexington's Annual Meeting, where the refresh was unveiled.