I’m a New York–based visual designer working across brand, digital, and motion. I believe design is problem-solving, and the real problem isn’t always the one you’re handed. I start every project with research and build strategy into every decision, crafting experiences that leave a lasting impression.

Outside my office, I might be spotted sketching in a park in NYC, or stumbling in all sorts of traffic on bikes, skates and skis.

Contact: L.yichanwang@gmail.com

I’m a New York–based visual designer working across brand, digital, and motion. I believe design is problem-solving, and the real problem isn’t always the one you’re handed. I start every project with research and build strategy into every decision, crafting experiences that leave a lasting impression.

Outside my office, I might be spotted sketching in a park in NYC, or stumbling in all sorts of traffic on bikes, skates and skis.

Contact: L.yichanwang@gmail.com

Yichan Wang

OCA Coffee

OCA Coffee

Illustration

Illustrator
2022

OCA Coffee is a cafe in Beijing specializing in sweet tarts. I was commissioned to design a goose mascot for the cafe, along with a set of custom illustrations and icons built around it, used across the web app, signage, and decorative art.