Hello, I’m Yichan!
I’m a designer with a background in fine arts and theater. For 5+ years now, I have been harnessing digital design for brand storytelling and other narrative projects. I compose images that bring out the truth of the moment, the heart of a story.
I believe creativity is forged by intellectual discourses and stories uncovered through deep research. I begin each project from a conceptual starting point, diving into related ideas, studying artistic precedents, discussing with collaborators, and collecting inspirations. As a story begins to reveal itself, I shape its intricacies by iterating on visual details - developing graphic forms, honing styles, and refining typography, colors, and interaction.
I am most influenced by artists who present extreme complexities in sensible ways, like Giorgia Lupi and Sarah Tse, as well as artists who work across mediums and nurture one discipline with others, like Dimitris Papaioannou and Anne Teresa De Keersmaeker.
In my own time, I like to make animations, graphic novels and live sketches. When I’m not creating, I enjoy cycling, climbing, and crushing pay-to-win nerds in duolingo.
I can be reached at: L.yichanwang@gmail.com