Rebranding Frosty
2022
An in-house promotional project for Leibowitz Design, sent as a newsletter for the 2022 Holidays.
The newsletter announces that Leibowitz had recently rebranded the iconic Frosty the Snowman. Hailing from Westchester and feeling out of touch with contemporary trends, Frost decides to transform into a rock star and turned to us for a comprehensive rebranding.
Creative Director: Ivan Caro
Visual Design: Yichan Wang, Maddie Coyte, Josh Weingart
Animation: John Staton