For Leibowitz Design’s holiday self-promotion, we envisioned a whimsical yet insightful project: rebranding the iconic Frosty the Snowman. In our fictional scenario, Frosty, hailing from Westchester and feeling out of touch with contemporary trends, decides to transform into a rock star. He turns to Leibowitz for a comprehensive rebranding.
Agency: Leibowitz Design
Creative Director: Ivan Caro
Visual Design: Yichan Wang, Maddie Coyte, Josh Weingart
Animation: John Staton