2022

Rebranding Frosty

2022

2022

An in-house promotional project for Leibowitz Design, sent as a newsletter for the 2022 Holidays.

The newsletter announces that Leibowitz had recently rebranded the iconic Frosty the Snowman. Hailing from Westchester and feeling out of touch with contemporary trends, Frost decides to transform into a rock star and turned to us for a comprehensive rebranding.

03_Poster.jpg
05_Guitar.jpg
02_Subway Entrance.jpg
06_Ticket.jpg
07_Vinyl.jpg
08_Wristband.jpg
Frosty - Stage.jpg
04_Bus.jpg
 Creative Director: Ivan Caro  Visual Design: Yichan Wang, Maddie Coyte, Josh Weingart  Animation: John Staton

Creative Director: Ivan Caro

Visual Design: Yichan Wang, Maddie Coyte, Josh Weingart

Animation: John Staton