Rebrand and event design for Lexington Partners, a global leader in secondary private equity and co-investment funds. To reinforce Lexington industry leadership, we refreshed their brand strategy, visual identity, and web presence. While retaining core elements from the existing brand, like the Lexington maroon and wave motif of the logo, the rebrand introduced modern typography, imagery, and a versatile logo. I also led the event design for Lexington’s annual meeting, where we launched the new brand to ensure resonance with the team, general partners, and investors.
Read the full case study at Leibowitz Design.